Surface pattern tina backman

Work with me!

After graduating from Saint Martins University in London with a BA in Graphic design and a Masters degree from Konstfack, Stockholm, Tina set up her creative studio 20 years something ago. She has a lot of experience from working with design related projects with clients from all over the world. She has worked in the field of art direction, graphic design as well as illustration and print design. But lately her main focus has been on creating illustrations and patterns for the Home décor industry.

Tina has also a background in teaching graphic design, art and illustration at Folk high school for many years for students preparing for higher education. She also worked a lot as a projectleader to connect and create commissions for design students at University with people from trade and industry.

Tina is an artist, surface pattern designer, illustrator, art and design adviser and teacher. She makes artwork for clients around the globe including IKEA, Nishikawa, Isetan, Klippan Yllefabrik and many more. Her surface designs are printed onto products like kids wear, baby blankets, umbrellas, posters and packaging. She also does editorial, animation, corporate and advertising work. If you have a project in mind, even if it isn´t listed here, give us a shout, Tina is always open to new collaborations!


Uniqlo, Concess, Klippan, IKEA, MMT, Naigai, Loft, Felissimo, NK, Paperstyle, Papp limited, Net-nenjago, Liniere magazine, Kulturhuset Stockholm, Landor, Ogawa Korko Linedrops, Åhléns, Nishikawa, Isétan, NK, Burde, Spira, ÖBO, Göteborg Filmfestival, Svenska Kammarorkestern, Åry Trays, Citronelles, Färg & Form and many more.


Animal illustrations

Tina do all kinds of surface pattern designs and has exhibited her collections of textiles and prints at Surtex, New York, Meet my project, in Paris at the Swedish embassy in Tokyo and at many other fairs and exhibitions around the world. Her patterns has also been licensed and printed onto various products such as fabric, blankets, kitchen towels and much more.

flower illustration


gift card design

Tina loves drawing and do both editorial work and animated illustration. She also does a lot of illustration for the home décor market, illustrations that are designed to be printed onto product, often as a range of different products with motifs that go together.


Tina Backman

– Maybe you work with design related projects but need some advise on how to move onwards? Or just someone to talk to that can give you a new perspective?

Tina has experience from leading many design related projects and is happy to help you out.


tina backman formex

From time to time Tina receive requests from clients that want to have their own surface pattern or illustrations printed onto product. An exclusive pattern that is custom made and  make their brand stand out a bit more. A pattern that goes well together with their viusal identity. Tina will help you with every stage in this process.


tinabackman surtex blueprint

Maybe you are interested in licensing a pattern or maybe you are looking for a whole collection? Tina creates patterns with a theme such as florals, abstract, kids, animal, seasonal etc. Tina also do sell certain patterns outright. Just get in touch and Tina will through the process with you.


Tina Backman illustration

If you are in need of other things in the creative field like art direction, graphic design, outdoor photography, storytelling, packaging design, a book cover, an animation or visual identity? Tina has worked with a variety of commissions throught the years and are happy to help you out.

Pattern design

Creative process for a set commission


If you are interested in collaborating and have a project in mind all you need to do is to send us an email or give us a call. We will discuss your project and it’s always great to start off with receiving a good description of what you are looking for.


Depending on the project, Tina will design a moodboard or do prework in this step, so we know we are on the same page before we move on from here. You will also receive a price suggestion at this stage and decide a deadline for the project.

Flower illustration


Tina will gather all information she has and continue the process forward. The creative process starts and we’ll keep in touch during this step to make sure the end result will meet your needs and expectations. This process is both fun and rewarding for all parts!



Tina’s illustrations are always playful and her colourway makes us feel a sense of fun. Through the one-year serial article on the popular magazine with 200,000 circulation, the readers enjoy the monthly Swedish sweets with her own stories from childhood.

Sachiko Imaizumi/And Fika

We are happy and proud to have been working with Tina for so many years. Her colorful and quirky illustrations are much appreciated by our clients and has turned our Family calendars into a popular product and made our clients very happy during the years. Thank you Tina!


We have been working with Tina from the start of our business in 2014, and we are glad that her patterns are popular with our clients as Ogawa umbrellas, UNIQLO and Nishikawa bedding.

Yuka Yamamoto Bruselid/Swedenstyle

Illustrator sweden